search engine optimization lakeland

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search engine optimization lakeland
search engine optimization lakeland
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search engine optimization lakeland
 
search engine optimization lakeland
   

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What's the difference between Search Engines and Directories?

It's important to understand that you use two distinctive vehicles for searching on the internet. One is search engines and the other is directories.

Both, while different, are tools to allow searches on a subject or word and to bring valid results, aka hits, that match the inquiry back to the users.

Top Search Engines
There are basically 12-15 top engines/directories and they often trade spaces in popularity statistics.

Search Engines are automated computer programs called robots, or more specifically "spiders", that "crawl" the web by following links to index and save documents back to huge databases. The engines use different spiders who use different algorithms to validate the content of websites. Popular Search Engines are Google, AltaVista and Hotbot.

Directories are human-edited; sites are evaluated for content & level of interest and placed into categories. While it may take longer to get listed with a directory, directories' indexes tend to contain a comparatively small number of high-quality links & high ranking here is very desirable. Most popular directories are Yahoo!, Looksmart and Open Directory.

To gain market share by delivering high-quality search results to users, many of the different search companies have chosen to partner with others; a directory will add a search engine and vice versa to offer a hybrid, more complete service.

 

search engine optimization lakeland

branding

search engine optimization lakeland
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